I’m an Argentinian Product Designer based in the vibrant city of Barcelona, currently leading design initiatives at Wallapop, a renowned marketplace for second-hand goods.
My design philosophy is crafting impactful experiences through strategic design. It drives my approach to every design challenge. I am passionate about not only creating visually stunning designs but also ensuring they are strategically aligned with overarching goals and, most importantly, that they resonate with and serve the needs of users effectively.
Experience
Wallapop @ Barcelona
Principal product designer, Catalog Quality Strategy
Jan 2023 – present
- Crafted a Catalog Quality Strategy that outlined the vision and topology for 2023, aligning with company OKRs and taking a phased approach.
- Led the shift towards a culture of experimentation in Design, partnering with Data, Product, Eng, and other teams to develop a best-in-class experimentation vehicle.
- Worked with the former VP of Machine Learning to shape a strategy to improve the quality of the current Catalog in a lean way.
- Demonstrated strong technical competence and leadership skills, coaching and mentoring team members at entry level to set concrete goals and develop their strengths.
Senior Product Designer, Search & Finding
Mar 2021 – Dec 2022
- Led the design of core app journeys, including Search, Browse, and Posting, across web and mobile platforms. Focused on user-centered design, ensuring that the needs of the user were well reflected in all solutions.
- Built strong relationships with cross-functional stakeholders, including product managers, engineers, UX researchers, data scientists, and business analysts.
- Conducted competitive analysis and gathered customer feedback through surveys and interviews to stay informed about market conditions.
- Recruited and mentored the more junior design talent.
OLX @ Berlin
Senior Product Designer, Trust & Safety
Sep 2019 – Feb 2020
- Crafted a strategy for improving Trust and safety feeling in the platform, aligning with company OKRs and taking a phased approach
- Led the design of the Ratings and Review system, across web and mobile platforms
- Collaborated closely with product and tech leaders to define priorities and scope.
- Collaborated closely with engineers to ensure designs were feasible within technical constraints
- Worked cross-functionally with marketing, sales, engineering, and data science teams to create engaging experiences for users
- Conducted user research, prototyping, and testing with customers to inform design decisions
Globant @ Buenos Aires
Mid Visual Designer
Dec 2015 – Dec 2017
- Collaborating with clients to understand their business needs and design solutions to meet them.
- Developing wireframes, prototypes, and high-fidelity mockups to communicate design concepts.
- Creating design assets such as icons, graphics, and visual elements for use in product interfaces
- Staying up-to-date with industry trends and best practices in product design
- Providing support and guidance to clients on design-related matters and questions
OLX @ Buenos Aires
Senior Product Designer, Activation pillar
Dec 2017 – Sep 2019
- Demonstrated leadership skills as Design Chapter Lead (DCL). Known as the go-to expert for the Android team and worked as Tech-Lead partner
- Demonstrated commitment to the development of the team through empathy and investment in team-wide initiatives
- Dedicated to leading the team to success
- Participating in design reviews and critique sessions to gather feedback and iterate on designs
- Assisting in the development and maintenance of design systems and style guides